The new rules are part of the FCA’s wider campaign to protect consumers from harm.

The new rules, which come into effect on 1 January 2021, will apply to all forms of advertising, including online and print, and will apply to firms that offer high-risk investments such as binary options, contracts for difference, speculative mini-bonds, and certain types of cryptocurrencies.

The new rules are part of the FCA’s wider campaign to protect consumers from harm and will introduce a requirement for all firms to ensure their advertising is fair, clear, and not misleading. They will also ensure that all high-risk product adverts contain a clear warning statement to help consumers understand the risks associated with these products. The FCA will also be taking a tougher stance on firms that do not comply with the new rules and will be issuing fines and other sanctions to those that breach them.

The new rules are part of the FCA’s ongoing commitment to protect consumers from harm and to ensure that they are given access to clear and accurate information when considering investing in high-risk products.

https://www.fca.org.uk/news/press-releases/fca-clamps-down-marketing-high-risk-investments-consumers